I said to myself “Uh-oh”. While still on the plane, I called Manolete.  We had previously attended the CES conference which was(is) associated with the tech industry.  He stated, in not so many words, that this is not the same clientele. Our approach had to be different. I didn’t know what else we could do.
When we were at the conference,there was an introduction session for new attendees to introduce themselves. I introduced myself to a few of the Board members. They didn’t care what I was saying. I wasn’t surprised.  After all ‘who was I?’. During the session, a microphone was passed around for newbie’s to say a little about themselves. At this point, I was resolved that no one would care. I didn’t take it in a bad way as it was not something they could relate to.  We went around to the attendee’s and showed them our device and introduced ourselves. We met one of the heavy hitters. That’s right BBW(you know who that is).  They stated that they would stop by our booth. To their credit, they did. I was thankful for that.  We collected a ton of business  cards. The people we spoke to were sooooo friendly and very receptive.  I can’t wait to see them again. When we become succesful, we’ll remember them.  This time though, I have a feeling they will know who we are and what we bring to the candle industry.

 

-Micheon